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    more.

Jeunesse Global DNA Repair

The small matter of DNA Repair: a challenge that continues to evade the world’s brightest biologists and geneticists. It’s a nut so tricky to crack that the best scientific minds have thus far been unable to do so, yet Jeunesse Global claims to have nailed this life changing process, and they’ve conveniently packaged it in a priced-to-move tube.

With the astutely named “AM & PM Essentials”, a “synergistic blend” of “dietary supplements exclusively designed for your well-being”, Jeunesse Global tells us that its tablets, which “contain potent vitamins, minerals, and nutrients”, will “enhance healthy cellular function and delay premature aging”.

In addition to AM & PM Essentials, Jeunesse Global sells the “FINITI” capsules which, according to Jeunesse Global, “contain a powerful, patented supplement shown to lengthen and restore short telomeres in humans”. Regrettably, proof that the FINITI supplements can do what is claimed is not substantiated anywhere on the Jeunesse Global website – or anywhere else in the world for that matter.

In the online FINITI product description, Jeunesse Global boldly trumps every claim and promise they’ve made before by stating; “of course nothing is known to stop aging, but healthy cells equal healthy internal systems”.

Wait, what?

By the company’s own admission, Jeunesse Global fully understands that its health supplements cannot delay aging. That says a lot but it certainly does not stop the company from openly profiting by misleading customers with their fantastic product claims.

But why dwell on this deceit? The assertions on its website that “[FINITI] supports the delay in cellular aging” and that “natural cellular DNA Repair” is possible through “a powerful combination of antioxidants” are akin to claiming that Jeunesse Global has created an important and revolutionary scientific breakthrough, something on par with the world changing discovery of the Higgs Boson particle. Two physicists won the nobel prize for that discovery so it should follow that Jeunesse Global is due at least some recognition for this scientific marvel. Yet, somehow the latest discovery to make headlines hasn’t been the Jeunesse Global miracle to “delay aging at the cellular level”. No resounding endorsements from the global scientific community, no Jeunesse Global biologists nominated for the 2015 Nobel Prize.

In fact, Tomas Lindahl, Paul Modrich, and Aziz Sancar did win accolade for their research on molecular mechanisms of DNA Repair processes. But these guys have nothing to do with Jeunesse Global. That hasn’t discouraged Jeunesse Global from shamelessly referencing the “Nobel Prize-winning research” for their marketing materials.

Jeunesse Global is a company skilled at piggybacking legitimate research, taking advantage of scientific fact when possible but ignoring those same facts when it isn’t convenient. By mixing fact and fiction, Jeunesse Global conceals the fact that their company doesn’t actually possess any expertise in the field of DNA Repair, whatsoever.

On the “DNA Repair” page of its website, Jeunesse Global walks us through the process of on-going cell replication, clumsily comparing the “wear and tear” of cells to old photocopies: “It’s sort of like using a copy machine. Your first copy of the original is sharp and clear. But if you continue to copy what comes out of the machine, the original image begins to deteriorate. The same principle applies to the DNA in our cells”.

With the process of cell replication suitably dumbed down, Jeunesse Global goes on to clarify that “the ends of DNA strands are called “telomeres””, before claiming that its daily nutritional supplements [are] scientifically formulated to target cell telomeres. Prolonging the lifespan of telomeres helps delay the aging process”. I’m sure Jeunesse Global’s “scientific formula” would make for fascinating reading. Unfortunately, it is not referenced anywhere else on the website – or anywhere else on the World Wide Web for that matter.

In another part of their website, Jeunesse Global advises readers to “think back to biology class” as they prattle on about how their products work. I tried to take their advice and I thought back to high school biology class, comparing to the fundamentals of Jeunesse Global science. The only thing I came up with that was similar is how hazy the two things are. Fortunately, confused and distorted as they are, Jeunesse Global scientific facts just don’t stand up to the smallest scrutiny and research into the real facts that a few google searches reveal.

The fact is that DNA damage occurs naturally due to environmental factors: UV light and naturally occurring radiation are a couple examples. This is completely inconvenient in the world of Jeunesse Global pseudo-science, so they just ignore that. All the same, supplements simply cannot reverse the effects of these naturally occurring factors and Jeunesse Global products are no exception.

Deceiving customers one unsubstantiated product at a time, Jeunesse Global has really outdone itself with its DNA Repair product line. But at least they are honest sometimes. By their own admission, on their website at the time of writing this “nothing is known to stop aging” and that certainly includes Jeunesse Global products, no matter how much they flip-flop on the topic.

UPDATE: I’ve been reading about TA65, the ingredient most lauded by Jeunesse Global in their Instantly Ageless product. This rabbit hole runs deep but here’s a spoiler: once again there is a confusing mixture of fact and fiction!

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Anne

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After learning about how some skin care companies care so much about profits that they will even put out bad products, I put together this site. But frankly, anyone that is selling things that can hurt customers is in my sights.

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