Why would anyone fake product reviews? For money, that’s why.
Here is a great example of a Jeunesse Instantly Ageless Amazon.com review title: “Can’t Believe My Eyes”. All I could think of when I read this was an echoing scream in my mind “..My eyes! ..My eyes!!”. What else would you be shouting if you unwittingly put bleach – i.e. Instantly Ageless – on your eyes?
“Can’t believe my eyes” sure is an, uhm, interesting, baity title, but don’t worry, the people working for Jeunesse Global have many more of those for us on Amazon.com. Just read these:
- “Truly is Instantly Ageless!!!“
- “Great Price, Prettier Eyes“
- “Finally, Something that WORKS on Baggy Eyes!!” (note caps on every word)
- “It was amazing. I could not believe how well it worked“
- “Fantastic Product and Amazing Self Esteem Booster!” (caps on every word seems to be a thing)
- “10 years melts away” (ouch, watch that grammar)
- “Just as good as botox but works instantly!!“
All these, and many more, are the literally incredible Jeunesse Instantly Ageless reviews you can find online. Are they fake? I’d bet on it. The worst part is that these fake reviews really get in the way of something very enjoyable and convenient. I’m talking about online shopping.
Online shopping is the bee’s knees. You can find anything you need or desire in a matter of minutes. A few clicks and your purchase will be on its way. For brands, the internet is the best store window – and the best opportunity to market their product, but there is a dark side to it all. A brand can say pretty much anything and many shoppers will believe every word. Beside the standard, straight up advertising, brands use every trick at their disposal to hook us into buying their products. Impressive videos, beautiful imagery, and, of course, the “independent reviews”.
Go ahead and google “how many online reviews are genuine?”. You’ll get pages and pages of articles explaining how to spot a fake review. For example, take a look at this article on Mashable, or this one on Techlicious. Key moments – look out for plenty of exclamation marks, absence of the “verified purchase” tag, general overexcitement, and / or a very sleek, very well written review that sounds like an ad, because it is an ad.
Sure, companies are starting to crack down on fake reviews as they come under fire for allowing those to appear on their websites, but nonetheless, fake reviews often rule the product rating online.
Funnily enough, when I googled “how many skincare product reviews online are genuine”, Jeunesse Global made an appearance on the FIRST PAGE of results, putting a positive spin on things. That’s the power of Google and marketing for you. They want to be right there whenever you are looking for anything to do with skincare, or skincare reviews to be specific. With their sneaky tactics, Jeunesse sinks its hooks in and reels us in closer, like a juicy fish ready to be devoured. A juicy fish with, preferably, aging skin issues generic xenical. Nom nom nom, Jeunesse Global just wants to eat us up!
And that’s just how they are with keywords and search results on Google. Imagine what Jeunesse gets up to when it comes to actually generating customer reviews. Like a modern day Pinocchio, there aren’t many lengths Jeunesse Global won’t go to for a sale. To be fair, the source of these fake reviews is from the people selling their products, but that certainly says something about the morals of the people that sell Jeunesse. Well with this reappearance of Jeunesse in my life, I had to go ahead and check Amazon.com and YouTube.com to see how Jeunesse Global peddles its beauty and skincare products online through the power of fake reviews – from the good to the bad, and the very, very ugly.
Why do Jeunesse Global sales people spend so much time on unbalanced or even fake reviews?
When purchasing goods from a brand for the first time, we shoppers seek a personal recommendation. If there isn’t one available, we turn to the next best thing – online peer reviews. This is a way to crowd source trust, it has become part of the way we shop. At the same time, review ratings are increasingly appearing in Google search results and being viewed by millions of people, everyday.
BrightLocal, a leading service which provides SEO tools to businesses, found that 88% of consumers trust online reviews as much as personal recommendations, as much as, say, their best friend telling them that a product is good or bad.
This was not wasted on Jeunesse Global. What better way to sell their skincare products than by providing testimonials from “customers” who sing endless praises of their brand?
The same study by BrightLocal found that 85% of consumers read up to 10 reviews before making a purchase decision. If a brand is as unscrupulous as Jeunesse Global, there are a number of ways that they can curate the reviews we see, abusing the system in a way that is both dishonest and damages the value of reviews in our purchasing decisions.
Reevoo is another company that researches this space. They are an online peer-to-peer review platform. They say that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see any negative opinions.
Jeunesse Global product reviews on Amazon.com are a mixture of good and bad. The bad are so bad they’ll make you want to check your own face in the mirror, and the good kiss so much Jeunesse Global butt that you’ll know a marketing monkey wrote them. But, which Jeunesse Global reviews are to be believed?
What do Amazon peer reviewers think of Jeunesse Instantly Ageless?
Sold by a range of independent sellers on Amazon.com, Jeunesse Global doesn’t have official presence on the online marketplace. That goes against its direct selling business model where goods can only be distributed via approved “independent contractors”.
Even so, rules are being broken and demand is clearly high with hundreds of comments and reviews for Jeunesse Global’s “Best Selling Beauty” item on Amazon.com, which is Jeunesse Global Instantly Ageless (side note: look what this face melting stuff does when I checked the pH levels of it. DO NOT USE INSTANTLY AGELESS.). Jeunesse Global Instantly Ageless is a powerful cream that promises to banish wrinkles without the need for injections due to its Botox-like properties. With promises like that, it’s not surprising that the reviews on Amazon.com paint a disappointing picture of the reality.
One Instantly Ageless listing, for a box of 50 x 0.3ml sachets, has 85 reviews to date. Unfortunately for Jeunesse Global, the ratio of positive to negative reviews is pretty bad, with 50 of the 85 reviews classed as “critical”. Critical as in, stay away this is a really bad product. A third of reviewers awarded the product a measly one star – and I can guess why. It slowly destroys your skin after all, and if you need proof of that, look no further than the pH of the stuff.
From the positive reviews, one 5-star review is really trying to be Oscar worthy. By some bizarre coincidence the reviewer appears to quote a few of the key phrases mentioned in Jeunesse Global’s very own product usage instructions, published on its website. See if you can spot the difference.
Jennifer Hieme (reviewer on Amazon.com):
“Have had the most amazing experience with this product it literally took 10 years off around my eyes the key to success for applying is apply it and when its still damp put your face emotionless free in front of a small fan to perfected ceiling.[sic]”
And this is a bit from the Jeunesse Global Instantly Ageless instructions:
“Once applied, remain expressionless until dry. Fanning the area helps speed up drying time.”
With complaints ranging from the white residue and superglue-like feeling it leaves on skin to the fact that it’s a waste of money due to each sachet being single use, this is just the tip of the iceberg when it comes to what’s wrong with Jeunesse Instantly Ageless.
Here is the best selection of the reviews that I read through (punctuation and grammar kept as are):
“It’s nice for a quick fix, but it makes me look older than I did before I applied the product after it loses its affect. It also irritates my skin. I also expected the product to come in little resealable bottles. It instead came in little plastic pouches.
I wouldn’t purchase this product again.”
“No way this lasts 8 – 9 hours. And it did not shrink the wrinkles under my eyes. In fact, it did lift them up, but made them MORE pronounced. I wasted, absolutely wasted my money on this. Worst purchase on Amazon ever.”
What do beauty bloggers think of Instantly Ageless?
With bloggers and beauty industry insiders comes the credibility and expertise that might not come from shoppers. With that in mind I found a number of reviews that highlight just why customers shouldn’t buy Instantly Ageless due to concerns over its impact on health.
Last year, mother Samitha Planck wanted to find out what all the fuss was about concerning Instantly Ageless. She tried it and was left with visible damage around her eyes, which thankfully she documented in a YouTube video:
It did not work for me as I was hoping. It feels tight but a tight as if it took all the moisture out of my skin. It stung when I put it under my eyes… So it stings a little. It left ashy white on my skin and left two lines right under my eyelid…
When summarizing her review on the Beauty Brand Reviews blog with the question “Instantly Ageless – buy or not buy – is this a great product?” another blogger Jennifer Pena wrote:
The manufacturers of Instantly Ageless make some pretty bold promises, but fail when it comes to providing enough reason to buy their product. One of the most important things to look at is the clinical trials and while it is claimed that the product has clinical data, we couldn’t find any on their official site or other sites. Too many negatives to recommend.
Who can you believe?
Back in October 2015, Amazon took a stand by filing a lawsuit against a reported 1,114 individuals who allegedly posted fake product reviews on the site, in exchange for payment.
So while Jeunesse Global may or may not be recruiting individuals and groups to post false or flattering reviews, you can always trust Skinny Anne to give you the real lowdown.
In fact, I am clearly biased and have been pissed off by these people, I don’t try to hide that. But that is exactly why I enlisted the help of hard science to find out exactly what Jeunesse Instantly Ageless does to your skin in my own product reviewing. If you haven’t seen it yet, make sure you check out my pH test of Instantly Ageless. And, uhm, by the way, this stuff has the pH of household bleach. No wonder it burns people’s skin! OUCH!